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Articles/Blog

POP display insights from the team that designs and builds them, practical guidance from the shop floor, not generic marketing.

Browse articles on display design, structural engineering, retail trends, lead times, and more from people who build displays every day.

Topics include corrugated vs. permanent fixtures, load distribution, impulse buying at shelf, and what makes a display survive a full campaign on a busy retail floor.

All articles

Product Fit & Load Distribution: Why Precision Matters in Every Display
08/05/2025Product Fit & Load Distribution: Why Precision Matters in Every DisplayWhen it comes to point-of-sale displays, structure and branding often get all the attention, but product fit is what quietly de…
Lead Time & Logistics: The Hidden Variables That Can Make or Break Your Display Rollout
07/22/2025Lead Time & Logistics: The Hidden Variables That Can Make or Break Your Display RolloutMost custom corrugated displays take 4 to 6 weeks from concept to delivery, assuming everything goes right. But during Q4 or ar…
Branding & Shopper Engagement: Why Your Display Needs to Do More Than Just Hold Product
07/08/2025Branding & Shopper Engagement: Why Your Display Needs to Do More Than Just Hold ProductIn today's hyper-competitive retail environment, your display doesn't just need to exist, it needs to communicate, engage, and…
Durability vs. Budget: The Hidden Cost of Cutting Corners on Corrugated Displays
06/24/2025Durability vs. Budget: The Hidden Cost of Cutting Corners on Corrugated DisplaysWhen it comes to point-of-sale displays, not all corrugated materials are created equal. We often hear from first-time buyers o…
Why Structural Engineering and Prototyping Matter More Than You Think
06/10/2025Why Structural Engineering and Prototyping Matter More Than You ThinkIn retail, first impressions are everything. Your point-of-sale (POS) display doesn't just hold your product, it represents you…
The Difference Between Cardboard Displays and Corrugated Displays
04/17/2025The Difference Between Cardboard Displays and Corrugated DisplaysWhat's the difference between corrugate displays vs cardboard displays? Which one is better to use to attract clients to your p…
Moving Displays: Why Some Displays Just Shouldn’t Stand Still
03/28/2025Moving Displays: Why Some Displays Just Shouldn’t Stand StillHow to get attention of your customers in today's retail world? Which display features work best to attract the clients and sel…
The Difference in Permanent vs. Temporary POP Displays
02/14/2025The Difference in Permanent vs. Temporary POP DisplaysAsk the experts - what's the difference is between Permanent and Temporary POP display solutions? Which is the best one for you…
In-Store Displays Are More Effective Than Price Cuts
01/22/2025In-Store Displays Are More Effective Than Price CutsPrice discounting is a sure thing in an economic downturn, but research indicates it's still not as effective a sales tool as i…
5 Benefits of Using Custom Display Stands in Retail
12/10/20245 Benefits of Using Custom Display Stands in RetailIf you are in the retail space, you know how hard it is to win customers. There are different brands in every store, and the pr…
Bottle Displays - Don't Be Just Another Bottle in the Crowd
11/05/2024Bottle Displays - Don't Be Just Another Bottle in the CrowdIn a very crowded industry it is important to stick out and one of the ways that wine and liquor companies can do that is by cr…
How To Make Your Point-of-Purchase Display Stand Out
10/18/2024How To Make Your Point-of-Purchase Display Stand OutHow can you make your Point Of Purchase displays stand out? How to make it appealing to your clients and sell your products? Fi…
How a High Quality Floor Display Makes All The Difference
09/12/2024How a High Quality Floor Display Makes All The DifferenceHow to get your retail products noticed? Will a full size display stand capture their attention? Take a look at how can your pr…
Why Your Company Should Be Considering A Marketing Kit
08/30/2024Why Your Company Should Be Considering A Marketing KitWhen it comes to considering a marketing kit is important in getting a great understanding of how you share your product and ho…
Key Considerations When Designing a Merchandiser
07/15/2024Key Considerations When Designing a MerchandiserYou’re walking down the aisle of a store, you see shelves lined with products. You’re in a rush, not in the shopping mood, read…
Capitalizing On The Nature of Impulse Buying With Retail Displays
06/08/2024Capitalizing On The Nature of Impulse Buying With Retail DisplaysImpulse buying: a word we hear frequently, and act on even more than we may think we do. It’s defined as the moment when a cons…
Creative Packaging for Campbell Soup Company Results in $28K Sale
05/20/2024Creative Packaging for Campbell Soup Company Results in $28K SaleThe iconic Campbell's Soup company was headed for a redesign. Hawver created a marketing kit to display Campbell's new soup cre…
The Four Challenges of the Kimber Firearm Displays
04/03/2024The Four Challenges of the Kimber Firearm DisplaysKimber Firearms approached Hawver with a request to develop a custom handgun display. It needed to solve some unique problems f…
Hawver Designs Nickelodeon Teenage Mutant Ninja Turtle Promo Kit
03/14/2024Hawver Designs Nickelodeon Teenage Mutant Ninja Turtle Promo KitHawver was approached by Nickelodeon to help develop a unique promotional kit for the release of the new Teenage Mutant Ninja T…
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