In retail, first impressions are everything. Your point-of-sale (POS) display doesn't just hold your product — it represents your brand. That's why settling for generic, templated designs can be a costly mistake.
Great displays don't just "look good on paper." They are engineered from the ground up to be structurally sound, on-brand, and built to perform in real-world retail conditions.
The Case Against Cookie-Cutter Displays
Many suppliers offer templated display designs. They're quick. They're cheap. But they're also not built for your product.
Without precise weight distribution, custom dielines, and engineered structural support, you risk poor performance: sagging shelves, wobbly bases, branding misalignment, or even collapse under load.
At Hawver, we believe there's a better way.
What Structural Engineering Really Means
A true display partner will take the time to understand:
- Your product's shape, weight, and packaging
- The display's retail environment and expected lifespan
- Your brand's visual identity and merchandising goals
From there, we provide:
- Custom dielines tailored to your product's footprint
- 3D CAD renderings to visualize every angle before cutting board
- Physical prototypes to load-test in real-world conditions before going to print
This process ensures your display isn't just visually attractive — it's stable, practical, and production-ready.
Why Prototyping Is Non-Negotiable
Before you greenlight full production, you should always test-load your product into a prototype.
Why? Because even small miscalculations can lead to costly failures at scale.
- Will your product lean forward or shift during shipping?
- Will the shelves bow under weight?
- Does the branding align perfectly with the cuts and folds?
Prototyping answers these questions early — saving time, money, and stress later.
Don't Just Order a Display. Engineer It.
At Hawver, we've been engineering and prototyping high-performance corrugated displays for 44+ years. Our team works closely with you to build displays that do more than hold product — they elevate it.
Ready to prototype with purpose? Contact Derek@hawver.com for die lines, quotes, or a free design consultation.
