SKYY Vodka needed an affordable display with strong retail impact for America's Cup sponsorship, Hawver delivered a nautical pole topper that stood out at event retail.
SKYY Vodka wanted to capitalize on their sponsorship of Team New Zealand in the iconic sailboat race, The America’s Cup. Hawver’s objective was to create an affordable display that had a strong impact at retail.
We researched the event, venue and competitors.
We came to the conclusion that we needed an eye-catching design that played off the nautical theme of its surroundings and resonated with event-goers.
Fully into the nautical mindset, our team created a color rendering detailing the unique use of materials emulating a sailboat. We then created a full color prototype for SKYY’s approval.
The client loved it. Our team got busy producing 1,000 displays for the event.
For the base of the display, we used a 4/c litho mounted to chipboard. We created custom-bent powder-coated steel rods for the sail frames, vinyl simulating sail material, and mounted actual rope across the front, complete with a sailor’s knot.
Newsletter
Get POP insights, case studies, and manufacturing tips from Hawver.
Contact
Reach our team by phone or email. We respond within one business day.
Request a Quote
Share the details and any reference photos. We respond within one business day.