In today's hyper-competitive retail environment, your display doesn't just need to exist — it needs to communicate, engage, and convert.
While many companies focus solely on structure and cost, the most successful brands know that a corrugated display is a branding opportunity disguised as cardboard.
At Hawver, we design every display with one core belief: form and function must work together to drive sales.
Print Quality is a Brand Statement
The print method you choose speaks volumes before a shopper even reads a word. Here's a quick breakdown:
- Litho Laminate: High-end, glossy, vibrant — best for premium brands or flagship displays
- Digital Print: Fast, flexible, and perfect for short runs or regional customizations
- Flexo Print: Economical for high-volume programs, but limited in image complexity
Choosing the right print method ensures your display stands out — not fades into the background.
It's All About the First Glance
The average shopper decides in less than 3 seconds whether to stop and engage with a display. That's where strategic branding and layout come in. Placement of your logo, product imagery, QR codes, and messaging should flow intuitively — drawing the eye and encouraging interaction.
Think of your display as a silent salesperson:
- Does it answer a question?
- Does it highlight a solution?
- Does it make the benefit clear in one glance?
Tell a Story. Solve a Problem. Make It Memorable.
The best displays go beyond "here's a product." They tell a story or present a solution. Maybe it's a before-and-after visual, a seasonal call-to-action, or a lifestyle image that creates emotional resonance.
When shoppers feel something — curiosity, need, inspiration — they act.
Ready to Build a Display That Converts?
At Hawver, we specialize in designing corrugated displays that merge branding, storytelling, and structure to drive measurable results.
Get in touch at Derek@hawver.com for guidance on print options, shopper engagement strategies, or to request a free concept mock-up.
